半年报看板｜上半年房地产市场稳中向好，“品质提升”成为关键词

Group 1 - The real estate market is experiencing a transition from "incremental decline" to "quality improvement," driven by policy guidance, demand adjustments, and industry transformation [1][3] - In the new housing market, the average price in 66 key cities saw a slight year-on-year decline of 0.5%, with first-tier cities experiencing a minor increase of 0.8% due to limited supply in core areas [1][2] - The demand structure is shifting, with an increase in the proportion of larger housing units (120-140 square meters and 180-220 square meters) reflecting a dual-driven market of "just-needed and improved housing" [1][2] Group 2 - The second-hand housing market is showing signs of stabilization, with an increase in monthly listings across 100 cities, although growth rates in first- and second-tier cities are slowing down [1][2] - The second-hand housing market is increasingly diverting demand from new homes, with 67% of buyers in key cities looking for second-hand properties, up 5 percentage points from the previous year [2] - The land market has seen significant growth, with a year-on-year increase of 18.4% in transaction volume and a 45% rise in land transfer fees, indicating restored market confidence [2] Group 3 - 2025 is characterized as a "transition period" for real estate, with the market seeking new balance amid adjustments and new dynamics emerging [3] - Key trends include the release of improvement demand, a return to quality value, and differentiated urban development [3] - The overall market is expected to continue adjusting and optimizing, focusing on core cities for new housing and a competitive land market [3]