Xin Lang Cai Jing·2025-07-03 07:36Core Viewpoint - The second Hohhot Qingdao Beer Music Festival, themed "Gathering in Qing City, Cheers to the World," showcases a variety of Qingdao Beer products and emphasizes the fusion of traditional culture with modern trends [1][2][3] Group 1: Event Highlights - The festival features multiple beer varieties from Qingdao Beer, including classic, pure draft, white beer, and IPA, attracting local citizens and visitors [1] - A giant stage equipped with advanced sound and light technology enhances the sensory experience for participants, creating a vibrant atmosphere [2] - The event is held at "Guangchang Huadeng," a scenic area in Hohhot, covering 22,000 square meters, with interactive installations like a 570-square-meter inflatable and a 600-square-meter "Everything Can Be Beer" zone [2] Group 2: Cultural Integration - The festival promotes local culinary delights, such as grilled lamb skewers, paired with Qingdao Beer, highlighting the cultural synergy between different regions [2][3] - The event is part of a broader series of Qingdao Beer festivals across China, including recent festivals in Taiyuan and Yangzhou, showcasing the brand's nationwide appeal [3] - The festival incorporates innovative experience modules, including a VIP brand experience area and local specialty food stalls, enhancing the overall visitor experience [3]