“南都即时”入选南方报业重点新媒体IP！内容矩阵迭代升级

Core Viewpoint - Southern Media Group is initiating a comprehensive systemic reform to enhance its media presence and engagement by focusing on social hotspots, economic issues, international events, cultural tourism, and public welfare, with a particular emphasis on developing 20 new media IPs, including "Nandu Instant" [1] Group 1: Nandu Instant's Features and Achievements - "Nandu Instant" is recognized for its rapid reporting and has won multiple awards, including the Guangdong News Award and the China News Award, showcasing its commitment to timely and impactful journalism [1] - The platform has published over 46,700 articles and achieved a total distribution flow exceeding 14.5 billion, highlighting its extensive reach and influence in the media landscape [2] - Nandu Instant has successfully created a series of impactful reports that resonate with global audiences, such as "Guangdong IPs Going Global," which have been recognized as exemplary cases by national media authorities [2] Group 2: News Expansion and Engagement - The platform emphasizes the importance of follow-up reporting, effectively capturing secondary angles of news stories, as demonstrated by its coverage of a car accident in Shaoguan, which generated significant media attention and public engagement [3] - Nandu Instant has launched initiatives like "True or False Instant Check" to debunk rumors and verify facts, achieving over 54 million views, thus reinforcing its role as a reliable news source [3] - The platform's live commentary and expert analysis on major international events have garnered substantial public interest, with one event reaching over a million views [4] Group 3: Investigative Reporting and Social Impact - Nandu Instant has produced investigative reports that address pressing social issues, such as the "Human Meat Box" incident, which led to widespread media coverage and prompted governmental action against related illegal activities [6] - The platform's commitment to social governance is evident in its upcoming series on "Pathological Traffic," which aims to provide actionable recommendations for improving online spaces [6] - The coverage of the "Sports Fan Economy" during the 2024 Paris Olympics has sparked significant public discourse and engagement, with over 20 million views, reflecting the platform's ability to address contemporary societal issues [7] Group 4: Global Outreach and Cultural Representation - Nandu Instant has effectively engaged with global topics, providing multilingual coverage on significant international events, which has reached over 580 million views [8] - The platform has highlighted cultural narratives, such as the global reputation of Guangdong lychee, showcasing how local culture can resonate on an international scale [9] - Through various initiatives, Nandu Instant has successfully positioned itself as a key player in shaping narratives around China's global contributions and cultural diplomacy [8][9]