多家美妆品牌进军运动场景！超半数相关企业成立于近三年

Core Insights - The beauty industry is increasingly entering the outdoor sports scene, with brands like Estée Lauder, Juhua, and L'Oréal responding to the growing demand for outdoor beauty products among consumers [1] - The number of registered cosmetics-related companies in China has shown a significant increase, with 5.65 million new registrations in 2023, marking a 51.35% year-on-year growth [2] - Over half of the existing cosmetics-related companies were established in the last three years, indicating a rapid influx of new entrants into the market [4] Group 1: Company Growth - There are currently 20.7343 million cosmetics-related companies in China, with a steady increase in registrations over the past decade [2] - In 2024, it is projected that 5.1884 million new cosmetics-related companies will be registered, although this represents a decline from the previous year [2] - As of now, 2.4755 million companies have been registered in 2023 [2] Group 2: Regional Distribution - New registrations of cosmetics-related companies are predominantly concentrated in Central China, contributing 31.24% to the total [3] - Eastern and Southern China follow, with contribution rates of 25.33% and 18.29% respectively [3] Group 3: Company Age - More than half of the existing cosmetics-related companies have been established in the last three years, with those founded within 1-3 years making up 33.49% of the total [4] - Companies established within the last year account for 22.17%, while those in operation for over ten years represent 6.41% [4]