中国县域旅游爆发式增长，越来越多小城突然爆红

Group 1 - The core consumer group for county tourism is primarily composed of Generation Z and Millennials, particularly those aged 18-34, with a strong demand for "relaxation" and "niche experiences" [1][2] - The report indicates that county tourism in China has experienced explosive growth since 2024, with an average of 5.81 million visitors and a year-on-year increase of 14.26% in total tourism revenue, which grew by 9.96% [1][2] - Popular destinations for young travelers during the summer peak include cities like Qufu in Shandong and Yining in Xinjiang, with over 56% of summer travelers being under 30 years old [1][2] Group 2 - The improvement of transportation infrastructure, including highways and the increasing popularity of family cars, has laid a crucial foundation for the rise of county tourism [3] - Data from Meituan shows a 19.6% year-on-year increase in active consumers in county areas and a 22.6% increase in order volume, with growth rates exceeding 50% in various leisure and entertainment categories [3] - The report highlights that by 2025, the top 100 counties for tourism in China will be distributed across 21 provinces, with Zhejiang province having the highest representation [3] Group 3 - Anji County has transformed its tourism from day trips to in-depth experiences, with 34.02 million visitors and a total tourism revenue of 47.56 billion yuan in 2024 [4] - Anji is notable for having the most high-end hotels among counties in China, with 15 international brand hotels and over 2,000 homestays [4] - The tourism industry in Anji accounts for over 20% of farmers' direct income, indicating its significant economic impact [4] Group 4 - Zhejiang province benefits from diverse geographical and cultural resources, which are well-integrated for tourism development, supported by government policies [5] - The integration of tourism resources and the introduction of new business models, such as e-commerce and immersive tourism, have enhanced the overall tourism experience in Zhejiang [5] - Local特色产业 in Zhejiang counties attract tourists interested in unique local products, further supporting county tourism development [5]