Core Viewpoint - The era of Chinese companies merely engaging in trade overseas has ended, and there is an urgent need for transformation and upgrading to adapt to the new market environment [1][16]. Company Overview - Founded by Zhang Huarong, Huajian Group has evolved from a shoe manufacturing company to a significant player in the industrial development of Ethiopia, establishing the Huajian International Light Industry Park [1][16]. - Huajian became one of the largest women's shoe manufacturers globally, producing over 20 million pairs annually for brands like Gucci and Coach [4]. Investment Journey in Ethiopia - In 2011, after an invitation from the Ethiopian Prime Minister, Huajian decided to invest in Ethiopia, despite initial hesitations due to the country's underdeveloped status [4][5]. - The decision was influenced by factors such as low labor costs, abundant raw materials, and favorable government policies, including zero tariffs for exports to Europe and the U.S. [8]. Challenges Faced - Huajian encountered numerous challenges, including high logistics costs due to poor infrastructure, power supply issues, and labor strikes, which affected production efficiency and order fulfillment [11][12]. - The company faced legal challenges due to unfamiliarity with local laws, leading to initial losses in disputes [12]. Current Status and Future Outlook - As of now, Huajian's workforce in Ethiopia has decreased from a peak of over 8,000 to under 2,000, but the company has adapted by becoming a platform enterprise with over 20 other companies operating in the industrial park [14]. - Zhang Huarong emphasizes the importance of respecting local conditions and market rules, advocating for a model of "exchanging industry for resources" and "creating jobs to gain market support" [14][16]. Community Engagement - Huajian has engaged in community development by contributing to local infrastructure and providing resources to improve the living conditions of local residents [15].
制鞋老兵挺进非洲,他是如何成为“埃塞工业之父”的
Di Yi Cai Jing·2025-07-03 11:29