Zheng Quan Shi Bao Wang·2025-07-03 12:53Core Insights - Zhongxing Commercial has become one of the first retail enterprises in Liaoning Province to join the "immediate refund" policy for outbound tax refunds, setting a benchmark for the industry and driving economic growth in the region [1][2] Group 1: Company Overview - Established in 1987, Zhongxing Commercial is a large-scale commercial complex in Northeast China, with a total construction area of 240,000 square meters, integrating retail, leisure, dining, and entertainment [2] - The company underwent a mixed-ownership reform in April 2019, with Liaoning Fangda Group becoming the largest shareholder, marking a new chapter in its high-quality development [2] Group 2: Economic Impact and Strategy - The Chinese government has emphasized the importance of consumption as a key driver of economic growth, promoting policies to stimulate domestic demand and enhance consumer spending [2] - Zhongxing Commercial is strategically planning to open flagship stores in the region to meet diverse consumer needs, enhancing brand strength and customer appeal [2] Group 3: Digital Transformation - In line with the "14th Five-Year Plan" for digital economy development, Zhongxing Commercial is accelerating its online and offline channel development, launching the "Zhongxing Building+" mini-program and pioneering Douyin e-commerce live streaming in the region [3] - The company is creating a new social ecosystem by integrating online traffic with offline experiences, utilizing social media platforms for targeted marketing [3] Group 4: Marketing Innovations - In response to the call for boosting consumption, Zhongxing Commercial has implemented a "three-in-three-out" marketing strategy, hosting various cultural and sports events to enhance customer engagement and create immersive experiences [4] - The company aims to foster a family-oriented consumption culture and has achieved significant breakthroughs in both economic and social benefits through innovative marketing [4]