Workflow
建行东营胜华支行:温情守护 一场跨越风险的“银发”金融保卫战
Qi Lu Wan Bao·2025-07-03 12:56

Core Viewpoint - The article highlights the proactive measures taken by the CCB Dongying Shenghua Branch to protect elderly clients from fraud, showcasing a successful intervention in a potential scam situation [1][2] Group 1: Fraud Prevention Measures - The branch has established a "prevention - identification - interception" three-in-one fraud prevention system to safeguard elderly clients [1] - Staff members are trained to recognize signs of potential fraud, as demonstrated by the intervention with an elderly client attempting to withdraw 40,000 yuan without a clear purpose [1] - The bank actively disseminates fraud prevention knowledge through various channels, including in-branch videos and risk alerts on transaction documents [1] Group 2: Community Engagement and Future Plans - The branch plans to enhance "age-friendly" services by conducting community outreach and fraud prevention classes to raise awareness among the elderly [2] - There is a commitment to optimizing risk monitoring mechanisms to protect the financial assets of elderly clients, referred to as their "retirement money" and "lifesaving money" [2] - The bank aims to ensure that financial services are not only efficient but also compassionate, reflecting a deep concern for customer welfare [2]