聚焦欧洲市场蓝海 跨境电商积极赋能汽配外贸企业出海

Core Insights - The current international trade environment is complex, presenting a golden opportunity for Chinese auto parts companies to expand globally, particularly in Europe [1] - The European automotive aftermarket is projected to reach hundreds of billions of euros in online sales by 2024, with an annual growth rate exceeding 15% [1] - The demand for auto parts is optimistic due to the characteristics of the industry and the continuous penetration of cross-border e-commerce [1] Group 1: Market Trends - Over 500 auto parts sellers, manufacturers, and cross-border e-commerce partners gathered in Guangzhou to explore new market opportunities in Europe [1] - eBay's China cross-border trade division highlighted that China is the only country capable of exporting a full range of auto parts for "global models," surpassing even Germany in manufacturing diversity [1] - The demand for core auto parts such as exterior components, chassis parts, and engine systems remains strong, with significant sales growth observed in specific categories [1] Group 2: Company Strategies - eBay is witnessing a trend where more manufacturers are entering the market, while traditional traders are moving towards the manufacturing side, enhancing supply chain efficiency [2] - eBay plans to offer customized training for expanding into the European market, covering aspects from product selection to logistics [2] - Companies in the Greater Bay Area benefit from advantageous geographical positioning, low transportation costs, and high product value, contributing to their confidence in maintaining growth despite tariff impacts [2]