独家对话“最强幕后天团”：东郊记忆如何再进化？

Core Insights - The article highlights the evolution of the Dongjiao Memory cultural park in Chengdu, emphasizing its role as a significant contributor to the city's economic vitality and cultural creativity [3][4][11]. Group 1: Economic and Cultural Impact - Dongjiao Memory has become a key player in Chengdu's cultural industry, attracting over 40,000 visitors and generating sales exceeding 2 million yuan on the opening day of the Brandy Melville store [3]. - The park has hosted 400,000 visitors in nearly a year since the opening of the Lang Art Museum, and the immersive Han culture dining show "Shu Yan Fu" has achieved a 90% attendance rate for its performances [3][4]. - The park's development reflects a deeper engagement with urban renewal and cultural trends, focusing on human needs and balancing economic and cultural influences [3][4]. Group 2: Strategic Development - The management team at Dongjiao Memory emphasizes the importance of a long-term growth strategy and the need for patience and understanding of commercial principles [11]. - The park aims to evolve from a tourist destination to a nationally influential cultural and industrial center, aligning with the city's ambitions [11][12]. - The operational strategy includes creating diverse consumption and cultural scenarios, which are essential for the park's continuous evolution [11][12]. Group 3: Design and Community Engagement - The design philosophy prioritizes human scale and experience, aiming to transform the space from a cold factory into a warm, inviting urban environment [12][14]. - The park's transformation is not just about physical space but also about fostering a cultural and artistic environment that resonates with the community [14][15]. - The management believes that good design should allow for flexibility and adaptation to market demands and community needs [14][15]. Group 4: Future Vision and Market Position - Dongjiao Memory is positioned as a hub for emerging brands and cultural trends, reflecting local community growth and cultural confidence [18][20]. - The park has seen a 15.6% increase in visitor numbers during the recent May Day holiday, with over 600,000 visitors [17]. - The management envisions Dongjiao Memory as a space that transcends mere consumption, aiming to create a genuine living environment and a central cultural district in Chengdu [22][20].