Core Viewpoint - Corporate culture plays a crucial role in guiding strategic direction, uniting employee strength, stimulating innovation, and shaping corporate image during the transformation and upgrading of enterprises [1][10]. Group 1: Role of Corporate Culture in Transformation and Upgrading - Corporate culture serves as an important guide for strategic formulation and implementation, helping enterprises maintain clarity and determination in their strategic choices during transformation [3]. - A positive corporate culture acts as a vital link to unite employee strength, fostering a collaborative and proactive work atmosphere that enhances employee recognition and belonging [4]. - Corporate culture is a significant source of innovation vitality, creating an environment that encourages creativity and collaboration among employees, which is essential for driving technological and product innovation [5]. - A strong corporate culture shapes a positive corporate image, enhancing social reputation and brand value, which is crucial for gaining support and trust during the transformation process [6]. Group 2: Enhancing the Role of Corporate Culture - Companies should prioritize corporate culture construction, integrating cultural concepts into all management processes and ensuring that every employee understands and identifies with the corporate culture [7]. - Corporate culture should be closely integrated with the goals and strategies of transformation and upgrading, adapting to new development needs to better support the transformation [8]. - Leaders play a key role as advocates and practitioners of corporate culture, setting an example for employees and enhancing their recognition and motivation towards the corporate culture [9].
企业文化如何在企业转型升级中发挥作用
Qi Lu Wan Bao·2025-07-03 21:07