加快建设文旅强省 推动文旅产业高质量发展

Core Viewpoint - The integration of culture and tourism in Henan is being emphasized as a key driver for high-quality development, aiming to establish it as a pillar industry, a livelihood industry, and a happiness industry [1][2][3]. Group 1: Industry Development - The cultural tourism industry in Henan is experiencing robust growth, with the total number of visitors surpassing 1 billion and tourism revenue exceeding 1 trillion yuan in 2024 [2]. - The cultural tourism sector's value added accounted for 8.87% of Henan's GDP in 2024, demonstrating its significant impact on related industries such as dining, accommodation, and logistics [2][3]. - The number of cultural and tourism market entities in Henan has grown by 23.2% to over 470,000, with direct employment from cultural tourism enterprises reaching 1.41 million jobs [2][3]. Group 2: Employment and Livelihood - The cultural tourism industry has created 1.41 million direct jobs and has indirectly supported an additional 9.87 million jobs in related sectors [3]. - Initiatives like the YunTai Mountain scenic area have provided employment for over 700 local villagers, contributing to rural economic development [3]. - The integration of cultural tourism with rural revitalization strategies has led to significant economic benefits, with rural tourism attracting 4.8 million visitors and generating 2.3 billion yuan in revenue in 2023 [3]. Group 3: Quality of Life and Happiness - Cultural tourism is enhancing the quality of life and happiness for residents, with new tourism formats such as educational tourism and wellness tourism emerging to meet diverse needs [4]. - Events and immersive experiences, such as the "Only Henan: Drama Fantasy City," have significantly enriched the cultural life of the community [4]. - The tourism industry is increasingly seen as a pathway to improve people's sense of happiness and well-being [4]. Group 4: Strategic Planning and Innovation - Henan has developed strategic plans for cultural tourism integration, including the "14th Five-Year Plan for Cultural Tourism Development" and various local guidelines [5][6]. - The province is innovating its management and operational mechanisms to enhance the cultural tourism sector, including reforms in state-owned cultural enterprises [6]. - New tourism experiences and products are being developed, such as immersive cultural experiences and themed tourism routes that combine natural and cultural resources [7][8]. Group 5: Brand Development and International Appeal - The "Walking Henan, Understanding China" brand is gaining traction, with efforts to promote Henan's rich cultural heritage and attract international tourists [9][10]. - The province is focusing on building cultural tourism super IPs, such as "Old Home Henan" and "Chinese Kung Fu," to enhance its global cultural presence [10]. - Policies to incentivize inbound tourism, including visa facilitation, are being implemented to boost international visitor numbers [13][22]. Group 6: Technological Integration and Consumer Experience - Digital technology is being leveraged to enhance the cultural tourism experience, with initiatives like the "Yuan Yu Zhou" platform integrating various cultural tourism resources [19][24]. - Immersive experiences, such as VR exhibitions and interactive performances, are being developed to attract visitors and enhance engagement [20][24]. - The focus on night economy and innovative consumption scenarios is revitalizing the tourism market, with projects like "Night Tour Longmen" gaining popularity [15][25].