Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in international expansion and explore collaborative transformation paths [1] - The summit was co-hosted by Phoenix Network and the Global Council for Chinese Enterprises Going Global, emphasizing the theme "For an Open World" amidst the deep restructuring of global industrial chains [1] Group 2 - Peter Chen, Executive Director and Head of Greater China at Tikehau Capital, shared insights on how Chinese companies can establish their brands overseas and compete effectively in international markets [3] - Chen emphasized that consumers prioritize user experience and service over the identity of the parent company, suggesting that Chinese brands should not overly emphasize their origin when aiming for global acceptance [3] - He highlighted the success of BYD in Southeast Asia, noting that it is perceived as a "global car" rather than a "Chinese car," indicating a shift in branding strategy for international markets [3]
Peter Chen：想让品牌被世界接受，无需刻意强调原产国
Feng Huang Wang Cai Jing·2025-07-04 01:26