Xin Lang Cai Jing·2025-07-04 01:39Core Insights - Baidu has officially launched its self-developed video generation model MuseSteamer and the video product platform "HuiXiang" during the AI DAY event, which supports the generation of continuous 10-second dynamic videos with a maximum resolution of 1080P [1][4] - The decision to develop the video generation model was driven by clear commercial needs from advertisers and agents, contrasting with the technology-driven approach of most existing models in the market [4][2] - The MuseSteamer project was initiated after the Spring Festival this year, with a development team of several dozen people, and it took only three months to go live due to existing technological foundations from the "QingDuo" platform [4][1] Product and Market Strategy - The "HuiXiang" platform is positioned as a marketing product aimed at serving B-end advertisers, with over 100 AIGC ads generated and launched within Baidu's commercial ecosystem [4][1] - There is potential for MuseSteamer to serve C-end users, as the newly revamped Baidu search has already integrated the model, indicating future expansions into more consumer-facing products [5][1] Development and Technology - MuseSteamer's development was expedited by leveraging existing technology from the "QingDuo" platform, which had prior advancements in multi-modal generation [4][1] - The model's commercial focus allows for a more targeted approach in meeting specific advertising needs, differentiating it from other models that lack defined application scenarios [4][2]