每一代人都有自己的LABUBU，心爱之物体现社会文化与情绪

Group 1 - The article discusses the phenomenon of emotional attachment to objects and activities, exemplified by the popularity of the LABUBU toy and the "苏超" football event, highlighting how these items create identity and connection for individuals [1][4][15] - Marketing scholar Alan Ahluwalia's new book "Beloved Objects" explores how love for objects shapes personal identity and emotional connections, suggesting that this love is distinct from love for people [1][4][5] - The concept of "social brain theory" indicates that human evolution has prioritized social connections over material ones, yet people often treat beloved objects with the same emotional warmth as they do for loved ones [4][5][11] Group 2 - Ahluwalia identifies three scenarios that enhance emotional connections to objects: personification, objects as interpersonal links, and self-perception, which help individuals understand themselves better [5][6][7] - The article notes that the LABUBU phenomenon reflects a cultural shift towards embracing unconventional aesthetics, resonating with younger generations who appreciate "ugly" or "quirky" designs [9][10][14] - The success of LABUBU and similar products relies on creating deeper emotional ties and meaningful narratives that resonate with consumers, moving beyond mere functionality [13][14] Group 3 - The "苏超" event has gained traction as a cultural phenomenon, leveraging local identity and humor to engage audiences, demonstrating how regional events can foster community and brand recognition [15][16][17] - The article emphasizes the importance of maintaining a unique brand identity and emotional connection to ensure longevity in consumer interest, as seen with successful IPs like Hello Kitty [12][14] - The evolving nature of consumer culture, as illustrated by LABUBU and "苏超," reflects broader societal changes, where traditional paradigms are being challenged and new forms of engagement are emerging [18]