百万消费券助“荔”促销

Core Viewpoint - The 2025 Guangdong Lychee Production and Sales Connection event in Guangzhou aims to enhance the market presence and sales of local lychees through various promotional activities and collaborations among stakeholders [2][5]. Group 1: Event Overview - The event was launched on July 3, 2023, at Guangzhou's Warehouse No. 8, with the theme "Lychee Fragrance Across the Seas, Win-Win Production and Sales" [2]. - A total of 1 million yuan in "Food in Guangzhou" dining coupons was issued specifically for the "Conghua Lychee Festival" [2][10]. - Various shopping districts and malls have initiated promotional activities to support lychee farmers [2]. Group 2: Stakeholder Engagement - The event attracted numerous influential guests, including industry experts, representatives from major agricultural wholesale markets, chain supermarkets, e-commerce platforms, and local lychee producers [5]. - The representative from Taiping Town reported that the lychee planting area is approximately 75,900 acres, with a total output of about 26,000 tons and sales exceeding 145 million yuan [5]. Group 3: Sales and Marketing Initiatives - Since June, Guangzhou's business and agricultural departments have actively organized multiple production and sales connection meetings to promote lychee sales [5]. - A recent event titled "Lychee Heart Together, Sincerely Assist Farmers" utilized a dual approach of offline pop-up events and online live streaming, selling over 1,200 pounds of lychees in just five hours [5]. Group 4: Event Activities and Features - The event featured various themed exhibition areas, including fresh fruit, processed products, and innovative experiences, showcasing high-quality lychee varieties and deep-processed products [8]. - A "Technology Assisting Lychee" segment demonstrated the application of technology throughout the supply chain, including smart planting and cold chain logistics [8]. - Influencers participated as "Lychee Recommendation Officers," exploring new e-commerce models for lychee sales in the "Internet+" era [8][9]. Group 5: Partnerships and Agreements - Eight purchasing companies and cooperative enterprises signed agreements on-site to support lychee production and sales, enhancing market competitiveness [9].