China National Gold (SH:600916) Zhong Guo Ji Jin Bao·2025-07-04 02:19Core Viewpoint - The article highlights the increasing interest of younger investors, particularly those born in the 1990s, in gold investments, with over 50% of gold investors now belonging to this demographic. The ongoing "golden bull market" is supported by various factors, including central bank purchases, geopolitical risks, and inflation pressures, which are expected to drive gold prices potentially above $4,000 per ounce in the next twelve months [1][2][3]. Group 1: Market Trends - Gold has seen a 25% increase in spot prices in 2025, making it a leading asset globally. Central banks are actively purchasing gold, and the trend is mirrored by younger investors entering the market [1][2]. - The recent fluctuations in gold prices, including a 1% drop following a positive U.S. non-farm payroll report, indicate market volatility, but the underlying support for gold remains strong [2][3]. - The World Gold Council reports that gold has surpassed the euro to become the second-largest reserve asset globally, following the U.S. dollar [1]. Group 2: Investment Characteristics - The 90s generation prefers "light entry and flexible operation" in their investment approach, with over 60% engaging in products like accumulated gold. Their trading activity peaks during evening hours, reflecting a trend towards "fragmented finance" [5]. - Regional consumption patterns show Guangdong, Jiangsu, and Zhejiang as the top three provinces for gold purchases, influenced by cultural practices and investment behaviors [5]. Group 3: Company Initiatives - JD Finance is enhancing its one-stop gold trading platform to provide diverse investment options, aiming to meet varying investor needs and improve the overall investment experience [4][5]. - The company plans to upgrade its services by strengthening investor education, expanding its product offerings, and improving professional service systems to facilitate smoother transactions and better investment analysis [7].