更多原创，更多精品，南方报业重点打造20个新媒体IP

Group 1 - The core initiative of Southern Media Group's transformation is the "New Media IP Creation Action," focusing on developing 20 new media IPs to address social hotspots and provide authoritative news coverage [1] - The group aims to implement a personalized strategy of "one IP, one policy" to cultivate high-quality content and enhance user engagement [1] - Southern Media Group has previously launched the Southern Famous Journalist Cultivation Project, successfully creating influential media IPs over the past nine years [1] Group 2 - The initiative includes various thematic segments such as "Observing International Trends," "Discussing Political and Economic Matters," and "Focusing on Macro Economic Trends," each designed to provide unique insights and analyses [4][9][12] - The content strategy emphasizes a blend of storytelling, live commentary, and interactive formats to engage audiences effectively [25] - The group plans to leverage its established media presence to respond to public concerns and provide timely commentary on significant policies and social phenomena [28][44]