Group 1 - The Southern Media Group is implementing a multi-brand strategy to enhance its media presence and influence, focusing on differentiated development and precise positioning [1] - The group is launching a "Fusion Innovation Plan" to integrate various media units and improve content production, dissemination, and operational mechanisms [1] - The Southern Media Group aims to build a high-level mainstream media group with strong content production and dissemination capabilities [1] Group 2 - Southern Magazine aims to strengthen its role as a leading provincial party publication, focusing on integrating party-building communication, research, and services [3] - The magazine will enhance local resource utilization and improve its theoretical commentary and party-building sections [5] - The magazine plans to leverage new technologies like VR and AI to optimize user experience and content production [5][6] Group 3 - Southern News Network is focused on becoming a leading technology-driven mainstream online media outlet, utilizing generative AI and enhancing technical support [8] - The network is implementing a data-driven approach to transform its website and app into intelligent databases, enhancing user interaction [10] - The network aims to strengthen its role in guiding public opinion and building a talent pool for online communication [10] Group 4 - Southern Rural Newspaper is dedicated to serving rural revitalization by creating a comprehensive service platform focused on agricultural and rural issues [12] - The newspaper will enhance its content quality and professional focus, utilizing AI for content production [14] - It aims to build a brand management system for agricultural products and promote regional brands [14] Group 5 - Southern Weekend aims to solidify its position as a leading market-oriented media outlet by enhancing its content quality and paid subscription model [15] - The publication is revising its editorial evaluation methods to prioritize high-quality content production [17] - Southern Weekend is developing a mobile interactive content community to enhance user engagement and content diversity [19] Group 6 - Southern Metropolis Daily is focused on becoming a leading new urban media outlet by prioritizing mobile-first strategies and content quality [18] - The newspaper is integrating its editorial teams to enhance its multimedia capabilities and user experience [20] - It aims to create a diverse product matrix to strengthen its commentary and public trust [22] Group 7 - Guangdong Education Magazine is transforming into a service-oriented platform for education, focusing on interactive and practical educational models [24] - The magazine is building a comprehensive service system to enhance its connection with schools, teachers, and students [27] - It aims to create a digital platform for youth development, integrating knowledge dissemination and practical experiences [27]
协同并进,各擅胜场,南方报业媒体矩阵焕新出击
Nan Fang Nong Cun Bao·2025-07-04 04:07