乐高开园带火上海金山，暑期民宿途家平台预订量同比涨6倍

Group 1 - The opening of the first LEGO theme park resort in Shanghai Jinshan on July 5 marks a significant expansion of the "theme park economy" in China, creating new opportunities for the Jinshan district [1] - The demand for accommodations in Jinshan has surged, with Tujia's data showing a sixfold increase in homestay bookings for July and August 2025 compared to the same period last year [1] - The search interest for "LEGO Park" on Tujia's platform has increased dramatically, with a tenfold rise in search volume from March to June 2023, reaching a historical peak [1] Group 2 - Tujia hosts, like Zhou Yadong, are capitalizing on the expected influx of visitors to the LEGO park by investing in themed accommodations, such as the "Jixiangjia" homestay, which offers free shuttle services to the park [2] - Families, particularly those led by parents born in the 1980s, represent over 60% of the booking demographic for this summer, with a sevenfold increase in bookings for family-oriented rooms compared to last year [2] - Hosts are enhancing their properties with child-friendly features, including LEGO play areas and slides, to attract families [2] Group 3 - Despite a preference for "standard apartments," there is a notable demand for unique accommodation types such as villas and lofts, with nearly 25% of summer bookings in Jinshan being for villa units [7] - Properties that offer features like gardens, cooking facilities, and accommodations for larger groups are particularly popular among families and friend groups traveling together [7]