打造“双一流”新型主流媒体集团！南方报业召开推进系统性变革动员部署会

Core Viewpoint - The Southern Media Group is initiating a systematic reform to enhance its capabilities and position as a leading mainstream media group in China, focusing on innovation, integration, and talent development [1][2][4]. Group 1: Systematic Reform Initiatives - The Southern Media Group has launched 20 reform plans and 56 specific measures aimed at invigorating innovation and enhancing its media influence [2][8]. - The establishment of the Southern Smart Media Development Community aims to promote collaborative content creation and resource sharing among various media outlets [9][11]. - The South client has been upgraded to enhance international communication capabilities, creating a new ecosystem for global engagement [6][8]. Group 2: Strategic Goals and Vision - The strategic goal is to build a "double first-class" high-level new mainstream media group, focusing on content production and dissemination [1][4]. - The reform will emphasize a comprehensive integration mechanism across content production, operational management, technical support, and business coordination [2][5]. - The Southern Media Group aims to strengthen its influence in the Guangdong region while expanding its reach nationally and globally [2][8]. Group 3: Talent Development and Collaboration - The "All-Media Talent Strengthening Plan" will establish cross-media brand studios to cultivate top-tier media talent and innovative content [15][18]. - The initiative includes the launch of 15 media brand studios and 20 new media IPs to enhance content quality and engagement [12][15]. - The involvement of academic and industry experts as advisors and commentators will foster a collaborative environment for content creation [17][18].