跟着世运会游雅安，文旅大餐已摆下 办赛、引流、兴旅，雅安点燃“暑期档”

Group 1: Event and Tourism Integration - The Chengdu Universiade is leveraging the "event + cultural tourism" model to enhance summer tourism in Ya'an, with a focus on attracting visitors through various sports events and cultural activities [1][2] - A series of sports events are scheduled in early July, including competitions in breakdancing, volleyball, badminton, and water sports, engaging approximately 1,500 fitness enthusiasts from over 120 teams [2][3] - The "Follow the Universiade to Travel" initiative is promoting local attractions and experiences, such as the "Panda Green Island" cultural consumption area, which features interactive activities for visitors [2][4] Group 2: Cultural and Culinary Promotions - Ya'an is launching four major cultural tourism promotional activities, including the distribution of over one million yuan in consumption vouchers through the Yunshanfu platform [3][4] - The city is enhancing its culinary offerings by introducing local specialties like crayfish and Tibetan tea pastries, along with live music performances to enrich the visitor experience [4][5] - Educational activities related to the panda theme are being organized, providing opportunities for families of participants to engage in learning experiences at local attractions [4][5] Group 3: Product Development and Experience - Ya'an is expanding its tourism product offerings by focusing on outdoor adventures, water sports, and wellness activities, with 23 new integrated experience projects planned [5] - The city aims to create a year-round tourism consumption scenario with seasonal activities such as hiking in spring, rafting in summer, cycling in autumn, and skiing in winter [5]