智通财经网·2025-07-04 07:21Core Insights - Global smartwatch shipments declined by 2% year-on-year in Q1 2025, marking the fifth consecutive quarter of decline, primarily due to a slowdown in the Indian market and a decrease in Apple smartwatch shipments [1][3] - In contrast, the Chinese market saw a significant increase of 37% in shipments year-on-year, achieving the highest market share since Q4 2020, driven by strong performance from domestic brands [1][3] Company Performance - Apple remains the market leader despite a six-quarter decline in shipments, benefiting from an expanding iOS user base [3] - Huawei and Xiaomi experienced significant growth in shipments, attributed to strong domestic performance, a diverse product portfolio, and competitive pricing strategies targeting the mid-to-high-end market [3] - Samsung's previous generation products underperformed in major global markets, resulting in an 18% year-on-year decline in quarterly shipments [3] Market Trends - There is a notable shift in consumer preferences towards higher price segments, with shipments in the $100 to $200 range increasing by 21%, indicating a rising demand for products with enhanced health and fitness features [5] - Conversely, entry-level products (under $100) saw a 17% year-on-year decline, suggesting consumers are willing to pay a premium for accuracy, stability, and ecosystem compatibility [5] - The children's smartwatch segment continues to grow significantly, with brands like Xiaotiancai leading due to high cost-performance ratios and rich functionalities [5] Future Outlook - The global smartwatch market is expected to recover at a moderate pace of approximately 3% in 2025, driven by advancements in product capabilities, including the integration of AI features and next-generation health sensors [5] - Changing consumer behavior is shifting focus from novelty to product functionality, long-term value, and ecosystem compatibility, leading to a preference for reliable devices that support health, productivity, and lifestyle goals [5]