Zhong Guo Jin Rong Xin Xi Wang·2025-07-04 07:41Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Guilin Branch is committed to enhancing its services in line with the national pension finance strategy, focusing on the needs of the elderly population and providing warm and in-depth financial services [1][2] Group 1: Service Enhancements - The bank is establishing star-rated outlets to improve its brand image and service quality for elderly clients, upgrading facilities to include essential items like wheelchairs and magnifying glasses [1] - Smart teller machines have been modified for elderly users, featuring high-contrast large text and automatic highlighting of key information to reduce operational risks [1] - A green channel has been created for elderly clients who are unable to visit branches due to age or illness, ensuring efficient and safe home service [1] Group 2: Financial Education and Community Engagement - The bank is leveraging its branches as platforms for financial education, focusing on high-frequency scenarios relevant to elderly clients and promoting financial knowledge and risk prevention skills [2] - A dedicated area for consumer rights protection has been established, utilizing various media to create a strong educational atmosphere [2] - Community outreach activities are organized to raise awareness about common scams targeting the elderly, enhancing their ability to identify financial risks [2] Group 3: Future Commitment - The ICBC Guilin Branch plans to continue deepening its engagement in the pension finance market, aiming to provide more comprehensive and secure financial support for the elderly [2]