Core Viewpoint - Gansu Bank is actively transforming its mobile financial services by integrating digital technology, enhancing user experience, and ensuring security, aiming to provide comprehensive financial solutions to a wide range of customers in the digital economy era [1][4]. Group 1: Digital Transformation - Gansu Bank is advancing its digital transformation by shifting financial services from traditional branches to mobile platforms, creating a comprehensive mobile financial service ecosystem [1]. - The bank's mobile banking app has been upgraded to the 2025 version, featuring simplified layouts, improved interaction experiences, and consistent services across different operating systems [2]. - The app integrates various public services, allowing users to access high-frequency services like social security and utility payments, thereby reducing the need for physical visits [2]. Group 2: User Experience Enhancement - Gansu Bank has launched a "Senior Version" of its mobile banking app, designed with inclusive features to cater to the elderly, ensuring ease of use and accessibility [3]. - The app includes safety measures such as enhanced security protocols and user-friendly interfaces, while traditional banking services remain available for seniors at physical branches [3]. - The bank has implemented a multi-channel customer service approach, integrating various support options within the mobile app to ensure timely assistance [2][3]. Group 3: Security Measures - Gansu Bank employs national-level encryption algorithms and multiple identity verification methods to secure user data and transactions [4]. - The bank's mobile banking system features real-time transaction monitoring and fraud detection to protect customer accounts from suspicious activities [4]. - In recognition of its innovative channel integration capabilities, Gansu Bank's mobile banking service received the "2024 Digital Finance Gold List Award" for its comprehensive strength in user experience and security [4].
甘肃银行：从“网点柜台”到“指尖屏幕” 手机银行打造金融服务新生态