暑期文旅市场火热 乐高、泡泡玛特等主题乐园成“流量引擎”
Cai Jing Wang·2025-07-04 08:41

Group 1 - The theme parks are injecting strong momentum into the cultural tourism market, with a significant increase in consumer activity during the summer travel season [1][5] - The family travel segment, particularly the parent-child demographic, is reshaping the market landscape, accounting for 42% of travel participants this summer [1][2] Group 2 - Theme parks are leading in booking popularity among family travel options, with notable mentions including Zhuhai Chimelong Ocean Kingdom, Guangzhou Chimelong Safari Park, Shanghai Disneyland, and Beijing Universal Studios [2][3] - The upcoming Shanghai LEGO Land Resort has already generated significant interest, with a 5-fold increase in search volume and a strong ticket booking presence, indicating its potential impact on local tourism [3][4] Group 3 - The opening of the LEGO Land Resort is expected to boost surrounding markets, with hotel bookings in Jinshan District increasing by 3.5 times year-on-year and vacation rental bookings rising 6 times [3] - The Bubble Mart City Park in Beijing has seen a 6-fold increase in bookings, surpassing local attractions and establishing itself as a new cultural tourism landmark [4][5] Group 4 - The unique IP appeal and diverse experiences offered by theme parks are becoming a significant draw for tourists, enhancing surrounding dining and hotel bookings, thus showcasing their strong consumer influence [5]

POP MART-暑期文旅市场火热 乐高、泡泡玛特等主题乐园成“流量引擎” - Reportify