郎酒宣布：“人财物销”全面扶持，切实保障商家利益

Core Viewpoint - The liquor industry is facing a transformation phase characterized by intense competition, high inventory pressure, and a general sense of anxiety among players, leading to price wars and layoffs. In this context, the chairman of Langjiu, Wang Junlin, emphasized the importance of maintaining confidence and strategic focus to navigate through the challenges [1][3]. Group 1: Industry Challenges - The industry is experiencing a downturn, with consumer sentiment declining and traditional distribution channels being disrupted, resulting in fierce market share competition and high inventory levels [1]. - Players in the industry are engaging in destructive competition, including layoffs and price wars, reflecting a lack of confidence [1][3]. Group 2: Langjiu's Strategic Response - Wang Junlin's speech at the national dealer conference highlighted the need for unity among manufacturers and distributors, advocating for a strategy of "confidence, progress, and stability" [1][3]. - Langjiu has established four guarantees to support its partners: maintaining merchant interests, ensuring employee stability, stabilizing prices, and ensuring policy consistency [4][6]. - The company has committed to eight principles that include maintaining its long-term vision, focusing on product quality, and avoiding price wars, which are seen as detrimental to the brand's high-end positioning [4][8]. Group 3: Commitment to Partners - Langjiu's commitment to support proactive and resilient partners includes financial and material assistance to those facing difficulties, reinforcing a collaborative relationship rather than a competitive one [6][8]. - The company aims to transform the harsh market conditions into opportunities for growth and resilience, emphasizing the importance of teamwork and mutual support among stakeholders [6][8]. Group 4: Long-term Vision and Stability - Langjiu's adherence to its century-old guiding principles serves as a stabilizing anchor during turbulent times, helping the company to maintain focus and avoid being swayed by short-term challenges [8][9]. - The company prioritizes quality and brand integrity over short-term gains from price reductions, positioning itself for long-term success despite current market pressures [8][9].