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科创板智能消费设备企业加快出海步伐 引领“中国智造”闪耀全球
Zheng Quan Ri Bao Wang·2025-07-04 11:46

Group 1: Industry Trends - The "smart consumer device" industry is experiencing a significant transformation driven by the integration of hardware, services, and content, with a focus on technological breakthroughs and ecosystem collaboration [1][2] - Chinese smart consumer device companies are leveraging rapid iteration, engineering innovation, and strong supply chain integration to expand into global markets [2][6] - The core competitiveness of these companies has shifted from hardware manufacturing to user-oriented solutions that combine technology, scenarios, and ecosystems [3][4] Group 2: Company Strategies - YingShi Innovation has accelerated its global market presence, with nearly 80% of its revenue coming from overseas, focusing on tailored marketing strategies for different regions [2][6] - Ninebot's international expansion began with the acquisition of Segway in 2015, leading to product sales in over 100 countries, emphasizing brand and technology as key elements of its global strategy [2][6] - Stone Technology employs a "globalization + localization" strategy, aiming for over 50% of its revenue to come from overseas by 2024, while addressing cultural differences and local market needs [3][6] Group 3: Product Innovations - Ninebot has developed a smart ecosystem platform, NimbleOS, transforming short-distance transportation tools into interconnected smart devices, and has introduced innovative service robots [4][6] - Stone Technology is transitioning home cleaning from mere tools to intelligent management systems, capitalizing on the "lazy economy" and the demand for seamless user experiences [4][5] - YingShi Innovation is expanding its product applications from sports photography to various use cases, addressing specific user needs with innovative features [5][6] Group 4: Competitive Advantages - Leading companies are enhancing their competitive edge through diversified supplier networks and vertical integration, ensuring supply chain stability and security [6][7] - Stone Technology focuses on domestic substitution and multi-supplier strategies to reduce reliance on single sources, while investing heavily in R&D to develop core technologies [6][7] - YingShi Innovation is improving its supply chain efficiency and increasing the localization of its supply chain, with significant investments in R&D amounting to 1.48 billion yuan over the past three years [6][7]