“双奥之城”北京积极布局电竞产业

Core Insights - The esports industry is rapidly growing and gaining recognition as a significant sector within the digital economy, with Beijing actively promoting its development [1][5][7] Industry Overview - The 2025 Global Digital Economy Conference held in Beijing included an International Esports Development Forum, focusing on game creation, event operation, and talent cultivation, while summarizing the current state of the industry and looking towards future trends [3][5] - Esports has been officially included in major sporting events, such as the 2023 Hangzhou Asian Games, where China won 4 gold medals in 7 events, and the upcoming 2026 Asian Games in Japan will feature 11 esports events [3][5] Market Growth - The global esports market is expanding, with increasing attention and investment, contributing to the growth of cultural, entertainment, and sports industries [5][8] - According to the "2024 China Esports Industry Report," the user base in China is projected to reach 490 million, with a year-on-year growth of 0.42%, while the actual sales revenue is expected to be 27.568 billion yuan, reflecting a 4.62% increase [8] Policy and Support - Beijing's government has introduced measures to support the high-quality development of the esports industry, including 11 initiatives aimed at fostering game research and publishing within the city [5][7] - The city is enhancing its esports infrastructure, with the Beijing Olympic Park's beach volleyball venue being transformed into the largest professional esports venue in the region, set to host over 100 esports events annually [5][7] Talent Development - The demand for talent in the esports sector is increasing, leading to the establishment of esports programs in various universities, including the Capital Sports University, which has produced its first batch of graduates in esports management [8] - Educational institutions are encouraged to develop comprehensive talent training systems that integrate event management, production, and operation to support the long-term growth of the esports industry [8]