Huan Qiu Wang·2025-07-04 13:11Core Insights - The article discusses the launch of Kuaishou's "Live Streaming Stage" initiative aimed at revitalizing cultural tourism consumption through a combination of online and offline engagement [1][9] - Kuaishou plans to invest 10 billion in traffic support to create a "Hundred Cities" live streaming stage project, enhancing local cultural branding [1][9] Group 1: Live Streaming Impact - The "Live Streaming Stage" model has successfully transformed the Tangyuan Valley scenic area, doubling visitor numbers and significantly increasing merchant revenues [2][5] - The model creates a closed loop of "content attraction - offline consumption - word-of-mouth promotion," effectively driving local night economy [2][5] Group 2: Economic and Social Benefits - The initiative has led to a notable increase in local business activities, with some merchants reporting revenue increases of up to 10,000 yuan over two months [5] - The integration of live streaming with local events, such as the lobster beer festival in Bengbu, has attracted over 110 million viewers, enhancing the city's cultural profile [7] Group 3: Policy and Industry Synergy - The initiative is recognized as a sustainable model for cultural tourism integration, supported by various government bodies [8] - Experts suggest that the model can enhance social value while driving economic benefits, linking local consumption and cultural IP [8] Group 4: Future Plans - Kuaishou's "Hundred Cities" plan aims to replicate successful models across the country, positioning live streaming as a new digital infrastructure for cultural tourism [9] - The initiative is seen as a comprehensive solution for economic growth, cultural preservation, and rural revitalization [9]