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烟火经济新引擎!快手直播大舞台遍地开花,打造现象级文旅新爆款
Qi Lu Wan Bao·2025-07-04 13:52

Core Insights - The article highlights the successful integration of live streaming with cultural tourism, exemplified by the "Live Stage" model in Tangshan, which has revitalized local tourism and consumer spending [1][3][9] Group 1: Live Streaming Impact on Tourism - The "Live Stage" model has transformed the Tianyuangu Scenic Area in Tangshan, attracting millions of online viewers and significantly increasing foot traffic and local business revenues [1][7] - The collaboration with the "Bubble Dragon" team led to a doubling of visitor numbers and an 8% increase in shop rental rates, with local businesses reporting substantial revenue growth [7][8] Group 2: National Replication of the Model - The success of the "Live Stage" model is being replicated across various regions in China, with notable examples in Hebei and Anhui, where local events have drawn large audiences and boosted local economies [8][9] - The model has led to the establishment of 18 operational "Live Stages" in Hebei, demonstrating its scalability and sustainability in both urban and rural settings [8] Group 3: Economic and Social Benefits - Experts have praised the "Live Stage" model for its ability to merge online and offline experiences, creating a sustainable night economy that enhances local consumption and cultural engagement [9] - The model is seen as a new form of digital infrastructure that not only stimulates economic growth but also preserves and promotes regional cultural heritage [9]