Can Spotify's Reliance on AI-Powered Offerings Drive Growth?

Key Takeaways Spotify reported 678M MAUs in 1Q25, up 10.2% y/y and 3M from the previous quarter. AI tools like Wrapped, DJ and smart playlists have boosted user retention and ARPU 4% y/y. SPOT's ElevenLabs audiobook partnership expands creator reach and supports its global monetization strategy.Spotify Technology S.A. (SPOT) has consistently focused on integrating AI to personalize its offerings. This approach has helped the company’s steady growth in user engagement reinforce its leadership in the audio ...