2025“上海之夏”正式启动 聚焦“让全球旅客好来、好玩、好购”

Core Viewpoint - The 2025 "Shanghai Summer" International Consumption Season aims to boost inbound and external consumption by showcasing Shanghai's summer vitality and charm through a series of activities, products, services, and policies tailored to different international tourist demographics [1][3]. Group 1: Activities and Events - The "Shanghai Summer" will feature ten flagship activities from July to October, focusing on summer vacation, family consumption, cultural tourism, and sports events, including the Lego World Fun Festival and the Shanghai Disney Resort summer theme activities [3][5]. - The ATP Rolex Masters in Shanghai achieved an unprecedented attendance of 220,000 last year, becoming the highest-rated ATP 1000 Masters event of the 2024 season [4]. Group 2: Services and Policies - New thematic service products will be introduced, enhancing the 240-hour visa-free transit policy to provide inbound tourists with conveniences and discounts in dining, accommodation, transportation, entertainment, and shopping [4][7]. - The Shanghai Pass city card will be upgraded to offer integrated discounts across transportation, tourism, shopping, and dining, allowing immediate activation without real-name authentication [7]. Group 3: Economic Impact - The first "Shanghai Summer" event saw a 42.2% year-on-year increase in the number of foreign visitors and a 68.2% increase in foreign card consumption [7]. - From January to May, Shanghai welcomed over 3.396 million inbound tourists, a 37.7% increase year-on-year, and achieved a sales volume of 1.402 billion yuan in tax refund goods, marking an 84.9% increase [7].