DICK'S Elevates Athlete Experience With Innovative Store Formats

Key Takeaways DICK'S opened 2 House of Sport and 4 Field House stores in Q1, with 32 more planned for this year. House of Sport features turf fields, simulators and events to deepen brand storytelling and loyalty. Field House modernizes 50K sq. ft. stores into curated spaces, boosting productivity and customer tiesDICK’S Sporting Goods Inc. (DKS) is redefining the role of physical retail through its innovative House of Sport and Field House store formats. These experiential concepts are central to the com ...