移动互联网应用服务如何保护好用户权益？合规管理指南来了

Core Viewpoint - The Ministry of Industry and Information Technology of China has released the "Guidelines for Compliance Management of User Rights Protection in Mobile Internet Application Services" to enhance compliance awareness and service levels in the industry [1][2] Group 1: Compliance Management - The guidelines provide a comprehensive overview of existing regulatory requirements, guiding companies to establish a robust compliance management system [1] - The guidelines are applicable to enterprises providing mobile internet application services to individual users, including various service platforms and smart terminals [1] Group 2: User Rights Protection Requirements - The guidelines outline six key areas for user rights protection: service provision, personal information protection, algorithm recommendation, service charges, complaint handling, and customer service hotlines [1][2] - In terms of personal information protection, companies are required to disclose personal information processing rules and ensure user rights are upheld, while taking effective measures to safeguard user data [1] - For algorithm recommendation, companies must publicly disclose the basic principles, intentions, and main operating mechanisms of their algorithms, and provide users with an easy option to disable such services [1] Group 3: Service Charges and Pricing - Companies must clearly display pricing and product functionality, and if services involve automatic renewal, user consent must be obtained with clear reminders and easy cancellation options [2] - The guidelines prohibit unreasonable differential pricing practices [2] Group 4: Future Implementation - The Ministry of Industry and Information Technology will collaborate with the China Internet Association, the China Academy of Information and Communications Technology, and relevant enterprises to promote the implementation of the guidelines [2] - The aim is to enhance compliance awareness, standardize business practices, and improve user rights protection levels in the industry [2]