光伏行业“反内卷”可从三方面入手

Core Viewpoint - Leading photovoltaic glass companies are proactively reducing production to practice industry self-discipline and address "involution" competition, aiming to stabilize market order and adapt supply and demand [1][2] Industry Overview - Global photovoltaic supply-demand mismatch has led to component prices falling below cost, resulting in continued losses for leading companies in 2024. Proactive production cuts are expected to help restore supply-demand balance [1] - Domestic policies promoting the exit of outdated production capacity are expected to support the industry's efforts to adjust supply [1] Strategic Approaches - Photovoltaic companies should focus on technological iteration to build differentiated competitiveness. The rapid evolution of technology is key to breaking the current deadlock, with three main technology routes competing intensely: TOPCon, BC technology, and perovskite tandem technology [1][2] - Companies need to optimize capacity layout, balancing "capacity reduction" with "shortboard supplementation." Expanding production overseas can help avoid trade barriers and capture incremental demand in emerging markets [2] - Deepening industry chain collaboration is essential, transitioning from mere product suppliers to comprehensive energy service providers. Companies can adopt a "vertical integration" model to reduce costs and explore new application scenarios such as "distributed photovoltaics," "photovoltaics + energy storage," and "photovoltaic hydrogen production" [2]