Ulta Beauty Sees Steady Comps: Is Broad-Based Growth Enough?

Key Takeaways ULTA reported Q1 comp sales growth of 2.9% on higher average ticket and slight gains in transactions. Fragrance and wellness outperformed, while makeup comps dipped and haircare was flat overall. E-commerce rose 10%, with disciplined promotions boosting execution across both digital and store channels.Ulta Beauty, Inc. (ULTA) started fiscal 2025 with a modest uptick in comparable sales, reporting a 2.9% gain in the first quarter driven by higher average ticket values and slight growth in tra ...