Core Viewpoint - The implementation of the revised "Regulations on Payment of Small and Medium-sized Enterprises" has led to over 20 automotive companies committing to unify payment terms to within 60 days, effectively ensuring cash flow in the automotive supply chain and curbing "involution" competition [1][4] Group 1: Industry Response to Price Wars - The automotive industry has been suffering from a prolonged "price war," initiated by Dongfeng Group in 2023, which has lasted for two years [2] - Data from the China Automobile Circulation Association indicates that the average price reduction for new car models reached 8.3% in 2024, with over 60 models experiencing price cuts in the first four months of 2025, escalating to over 100 models by May [3] - The industry's profit margin has declined from 5.7% in 2022 to below 4% in May 2025, significantly lower than the historical average of around 7% [3] Group 2: Regulatory Actions - In response to the industry's survival crisis, regulatory bodies have taken action, including a call from the China Automobile Industry Association to oppose bottomless "price wars" and a commitment from the Ministry of Industry and Information Technology to strengthen oversight [3] - The Ministry has initiated a consistency supervision check for vehicle production to ensure compliance with production and marketing standards [3] Group 3: Collective Industry Actions - More than 20 automotive companies have collectively committed to a 60-day payment term to suppliers, seen as a significant step in the "anti-involution" movement [4] - Banks and industry associations have issued guidelines to prevent high-interest automotive financing, promoting rationality in automotive finance [4] Group 4: Shift Towards Value Competition - Industry experts emphasize that "anti-involution" does not equate to halting competition; rather, it encourages quality and service improvements through healthy competition [5] - Companies like Xpeng and Lantu are focusing on technological and quality competition, aiming to create positive value for society and users [7] Group 5: Market Dynamics and Future Outlook - Major automotive companies, including Geely and Changan, are maintaining stable pricing policies to avoid a new wave of price cuts, indicating initial success in the "anti-involution" efforts [6] - The automotive industry is expected to undergo consolidation, with weaker companies exiting the market, reshaping the competitive landscape [8] - Chinese automotive brands are increasingly focusing on international markets, with strategies to connect domestic products and supply chains to global automotive industries [8] Group 6: Caution Against External Involution - Experts warn against exporting the "involution" mentality to international markets, as the global environment is less tolerant of low-quality, low-price strategies [9]
技术破壁全球拓疆 中国汽车业合力破“内卷”
Zheng Quan Shi Bao·2025-07-04 17:26