Jin Rong Jie·2025-07-04 18:57Core Insights - BYD has launched the Seal 06 DM-i Travel Edition, a new model aimed at the niche market of travel cars, which has not seen significant sales in China despite high online interest [1][4] - The pricing of the Seal 06 DM-i Travel Edition ranges from 109,800 to 129,800 yuan, making it an attractive option for young consumers looking for their first new energy vehicle [1][4] Market Strategy - The introduction of this model is part of BYD's strategy to compete in the European market, where the sales proportion of travel cars is higher at 10% compared to 6% in China [4] - BYD's sales in Europe surpassed Tesla's in May, indicating a strong market presence and confidence to enter niche segments [4] Design and Specifications - The Seal 06 DM-i retains design elements from the Seal 06 but features a more travel-oriented design with a spacious interior [5] - Dimensions are 4850mm in length, 1890mm in width, and 1505mm in height, with a wheelbase of 2790mm and a trunk capacity of 670L, expandable to 1535L with rear seats down [5] Features and Safety - The interior design is similar to the sedan version, with enhancements such as a gear shift replaced by a traditional gear lever and increased storage capacity [7] - Standard safety features include front airbags, side airbags, and advanced driver assistance systems across all configurations [7] Sales Goals and Product Line Expansion - BYD aims to achieve a sales target of 5.5 million vehicles this year, with 800,000 units expected from overseas markets, highlighting the importance of global model development [9] - The Seal 06 DM-i Travel Edition fills a gap in the 100,000 yuan new energy travel car market and diversifies BYD's product lineup [9]