Niu(US:NIU) Globenewswire·2025-07-04 20:05Core Viewpoint - Niu Technologies reported strong sales growth in the second quarter of 2025, with a total of 350,090 units sold, reflecting a significant increase compared to the previous year, driven by a focus on product development and market expansion [2][3]. Sales Performance - In the second quarter of 2025, NIU sold 350,090 units, a 36.7% increase from 256,162 units in the same period of 2024 [2]. - Sales in the China market reached 318,719 units, up from 207,552 units in 2Q 2024, while international sales were 31,371 units, down from 48,610 units [2]. - For the first half of 2025, total sales were 553,403 units, compared to 385,301 units in the first half of 2024, indicating a 43.7% year-over-year growth [2]. Product Strategy - The company focused on enhancing its key product lines, resulting in an optimized product mix that appeals to a broader consumer base [3]. - During the "618 Shopping Festival," NIU's high-end models achieved top rankings on major e-commerce platforms, reinforcing its position in China's premium market [3]. International Expansion - NIU launched a comprehensive portfolio of electric motorcycles, including off-road models, supported by an expanded distribution network, which has strengthened its global market position despite challenges in the micromobility sector [4]. Company Overview - NIU is recognized as a leading provider of smart urban mobility solutions, offering a diversified product portfolio that includes electric motorcycles, mopeds, bicycles, kick-scooters, and e-bikes [6]. - The company employs an omnichannel retail model, integrating both offline and online sales channels to enhance customer service [6].