专访丨看好中国市场增长潜力——访瑞士日内瓦旅游局长阿德里安·热尼耶

Group 1 - The core viewpoint is that the Chinese market is seen as a significant growth opportunity for Geneva's tourism industry, with a notable increase in Chinese tourists visiting the city [1][2] - In the first four months of 2025, the number of overnight stays by Chinese tourists in Geneva increased by 16.4% compared to the same period last year [1] - The number of Chinese tourists staying in Switzerland surpassed 1 million from January to October 2024, indicating a recovery in tourism [1] Group 2 - The opening of a direct flight route from Shanghai to Geneva by China Eastern Airlines is expected to attract more Chinese tourists, boosting local consumption in hotels, shops, and attractions [1] - Geneva Tourism has implemented various strategies to attract Chinese tourists, including upgrading service facilities, increasing Chinese-speaking guides, enhancing marketing efforts, and improving the overall tourist experience [1] - The "Geneva Watch Awards," known as the "Oscars of the watch industry," will hold a roadshow in Shanghai, reflecting the strengthening ties between Chinese cities and Geneva [2] Group 3 - This year marks the 75th anniversary of diplomatic relations between China and Switzerland, as well as the China-Switzerland Cultural and Tourism Year, highlighting the importance of cultural exchange [2] - The value of Chinese cultural heritage is emphasized as an area worth exploring further, promoting mutual understanding through cultural appreciation [2]