夏日消费狂欢来了！2025“上海之夏”国际消费季启幕

Core Viewpoint - The 2025 "Shanghai Summer" International Consumption Season aims to boost inbound and external consumption, running from July to October, focusing on attracting global travelers through various activities, products, services, and policies [1][3]. Group 1: Event Highlights - This year's "Shanghai Summer" emphasizes internationalization, tailoring activities and products to the characteristics of tourists from different regions such as Japan, South Korea, Southeast Asia, and Europe [3]. - The event will feature ten flagship activities, including the LEGO World Play Festival, Shanghai Disney Resort summer events, and the Shanghai International Light and Shadow Festival, among others [3][4]. - The LEGO World Play Festival, which started on June 11, is a significant global launch event for LEGO, showcasing Shanghai's skyline-themed set [3][4]. Group 2: New Services and Policies - Over ten new themed service products have been introduced, enhancing the 240-hour visa-free transit policy to provide convenience and benefits for inbound tourists in areas such as dining, accommodation, transportation, and entertainment [5]. - The upgraded Shanghai Pass city card offers integrated discounts on transportation, tourism, shopping, and dining, allowing immediate activation without real-name registration [6]. Group 3: Market Performance - The first "Shanghai Summer" event significantly boosted the inbound consumption market, with a 42.2% year-on-year increase in foreign visitors and a 68.2% rise in foreign card spending during the event [7]. - From January to May, Shanghai welcomed over 3.396 million inbound tourists, a 37.7% increase year-on-year, with a notable 84.9% rise in sales of tax-refunded goods [7]. - Shanghai has expanded its tax refund services, with 1,391 tax refund stores and multiple centralized refund points established across the city [7].