中国首座乐高乐园今日开园迎客，现场图来了

Core Insights - Shanghai LEGO Resort officially opened on July 5, 2023, with a "Grand Opening Celebration Week" from July 5 to 13, transforming the area into a festive wonderland filled with themed decorations and immersive experiences [1] Group 1: Company Overview - Merlin Entertainment Group's CEO, Fiona Eastwood, emphasized the deep understanding of Chinese consumers and over ten years of operational experience in China, marking the launch of the first LEGO Resort in the world's second-largest theme park market [3] - LEGO Group's CEO, Niels B. Christiansen, stated that the Shanghai LEGO Resort will be a key component of the LEGO brand ecosystem in China, providing immersive and interactive experiences beyond existing retail networks [5] Group 2: Attractions and Features - The resort features exclusive attractions, including the world premiere of the LEGO Monkey King live show and a LEGO-themed boat ride showcasing a 25-fold enlarged LEGO model of the Jiangnan water town and modern Shanghai [7] - The park includes new themed areas such as the LEGO Ninja Zone with three major rides, a driving school for children, and various dining and retail options, including 10 retail stores and 6 themed restaurants [9] - Covering an area of 318,000 square meters, the resort is designed for families with children aged 2 to 12, featuring eight immersive themed zones and over 75 interactive rides and attractions built from more than 85 million LEGO bricks [9]