小蓝莓解锁“新食尚”

Core Insights - The article highlights the transformation of blueberry cultivation in Baoshan Town into a significant driver of rural consumption and economic growth, showcasing the potential of small agricultural products to stimulate larger market dynamics [1][4]. Industry Overview - Baoshan Town has developed a comprehensive blueberry industry chain, including seedling research, large-scale planting, deep processing, cold chain logistics, and brand marketing, which supports the overall growth of the sector [2]. - The annual output value of the blueberry industry in Baoshan has exceeded 900 million yuan, creating over 10,000 jobs and serving as a model for rural prosperity [1][4]. Market Dynamics - The introduction of innovative consumption scenarios, such as offline promotional activities and online sales platforms, has significantly boosted blueberry sales, with online sales increasing by 180% year-on-year [3]. - The "Seven Joys Qingdao Tour" promotional campaign is projected to reach over 20,000 consumers by 2025, contributing to a 25% increase in fresh fruit sales [3]. Economic Impact - The integration of agriculture and tourism has led to the development of local accommodations, enhancing income for villagers and promoting community engagement in the blueberry business [3]. - The establishment of supply stations in major cities has facilitated high-end orders worth 100 million yuan, indicating the growing national presence of "Baoshan Blueberry" [4]. Community Development - The "Blueberry Talent Return Plan" has encouraged young people to return to their hometowns, contributing to the local economy through innovative agricultural practices and e-commerce [3]. - The cooperative model involving village collectives, enterprises, and farmers has reduced costs and increased profits, fostering a sense of community and shared prosperity [3].