国家卫健委整治互联网健康科普乱象，“网红医生”带货要小心了

Core Viewpoint - The Chinese government is intensifying efforts to regulate the chaotic state of internet health education, particularly concerning the misuse of medical professionals as influencers for profit [1][5]. Group 1: Regulatory Actions - The National Health Commission (NHC) is collaborating with relevant departments to enhance the regulation of internet health education [1]. - Shanghai has introduced the first "negative list" of prohibited behaviors for internet health education, outlining nine categories of banned practices, including misleading medical advice and exaggerated efficacy claims [2][3]. Group 2: Misuse of Medical Professionals - Some clients seek to engage "internet celebrity doctors" for product endorsements, despite explicit prohibitions against such endorsements, leading to alternative forms of collaboration through disguised educational activities [1][4]. - The health education sector has seen an influx of "internet celebrity doctors" who exploit their authority for profit, often misleading the public through exaggerated treatment claims and fabricated stories [1][4]. Group 3: Impact on Health Education - The health education landscape is increasingly influenced by the demand for endorsements from "internet celebrity doctors," particularly in the health supplement and medical aesthetics sectors [4]. - Experts emphasize the need for reasonable and appropriate health education, as some medical professionals misuse their platforms, harming consumer rights and undermining the integrity of medical practice [5].