全球开园规模最大乐高乐园在上海启幕 业界瞩目中国旅游市场

Group 1 - Shanghai LEGO Park officially opened on July 5, 2025, becoming the largest LEGO park globally, indicating a strong confidence in the Chinese market and its potential for international theme parks [1][2] - The park covers an area of 318,000 square meters and features eight themed areas, over 75 interactive rides, performances, and attractions, constructed with more than 85 million LEGO bricks [2] - The project took ten years from conception to completion, with collaboration between Chinese and British companies starting in 2015 and a formal investment agreement signed in 2019 [2] Group 2 - Merlin Entertainment Group operates the park, which was developed through investments from multiple companies, including Shanghai Guoyi Investment Management Co., LEGO Group's parent company Kirkbi Group, and Chinese cultural enterprises [5] - The Chinese consumer market is evolving, with a significant increase in demand for theme parks, as evidenced by a 70% rise in bookings for theme parks this summer compared to the previous year [5] - The park is expected to attract both domestic and international tourists, contributing to the growth of the tourism sector in Shanghai, which saw over 3.396 million inbound visitors in the first five months of the year, a 37.7% increase year-on-year [7]