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苏超赞助商倍增、带动力爆表,赣超也要来了
Di Yi Cai Jing·2025-07-05 11:15

Group 1: Core Insights - The popularity of the Suzhou Super League (苏超) has significantly increased its commercial value and attracted a growing number of sponsors, enhancing local brand influence and serving as a promotional tool for investment and talent attraction [1][2][5] - The total number of sponsors for the Suzhou Super League has surged from 6 to 27, with notable companies like JD.com, Yili, and Xiaomi among the sponsors, indicating a strong market interest [2][3] - The league's success has positively impacted related industries, particularly tourism and retail, with a reported 40% year-on-year increase in leisure spending in Jiangsu province since the league's inception [3][4] Group 2: Economic Impact - The Suzhou Super League has stimulated sports consumption, with a 60% increase in sales of football-related products on platforms like Vipshop during June, reflecting heightened consumer enthusiasm [4] - A survey indicated that 58.9% of residents plan to increase spending on sports-related activities due to the league, while 65.5% intend to spend more on cultural tourism [4][6] - The league has also led to a significant rise in hotel bookings and ticket sales for local attractions, with some cities experiencing over 59% growth in hotel reservations and 255% in ticket orders [3][4] Group 3: Broader Influence - The Suzhou Super League has become a model for other regions, with provinces like Jiangxi planning to launch similar leagues, indicating a trend towards localized sports events [5][8] - The league's success has prompted discussions at the national level about expanding sports and cultural tourism, highlighting the potential for growth in these sectors [7][8] - The involvement of high-profile sponsors and local businesses in the league's events has created a vibrant ecosystem that supports both sports and local economies [6][8]