Fast-casual restaurants lean on loyalty programs to offset consumer pullback

Core Insights - Fast-casual restaurant chains are increasingly relying on loyalty programs to attract cost-conscious consumers amid economic uncertainty [1][2] - Loyalty programs have shifted from being optional to essential for building customer relationships and driving sales [2] - Consumers participating in loyalty programs visit restaurants 22% more frequently and are twice as likely to frequent the brands they belong to compared to non-members [3] Industry Trends - The restaurant industry experienced minimal traffic growth, with only one month of increased visits in the past year, leading to struggles in sales [2] - Only 43% of restaurant brands reported same-store sales growth in May, indicating a challenging environment for many [2] Company Performance - Starbucks reported 34.2 million active rewards members, with over 59% of U.S. company-owned transactions coming from these members [4] - Chipotle has over 20 million active rewards members, with the loyalty program contributing approximately 30% of daily sales, helping the company avoid significant price hikes [5] - Chipotle experienced its first same-store sales decline since 2020 and noted a slowdown in consumer spending [5] - Cava is experiencing strong sales growth but faces pressure from Wall Street to sustain its rapid expansion [6]