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当“乐高热”遇上“Labubu热”:解码中国乐园经济多元“进化”之路
Xin Hua Wang·2025-07-05 13:46

Core Insights - The opening of the largest LEGO park in Shanghai marks a significant development in China's theme park economy, showcasing a blend of international and local entertainment brands [1][3] - The popularity of local IPs like Labubu from Pop Mart highlights the growing trend of integrating cultural elements into theme parks, enhancing their appeal and commercial value [5][6] Group 1: Theme Park Developments - The LEGO park in Shanghai features eight themed areas and thousands of LEGO models made from over 85 million bricks, attracting significant public interest since its trial operation began [1][3] - The park's opening day was characterized by high visitor engagement, with social media showcasing impressive LEGO constructions and immersive experiences [3][5] Group 2: Cultural Integration and Consumer Trends - The rise of theme parks reflects a shift in consumer preferences towards experiences that combine entertainment, culture, and leisure, driven by increasing living standards [6] - Many theme parks are incorporating traditional Chinese cultural elements, enhancing visitors' cultural identity and pride while providing diverse experiences [6] Group 3: Economic Impact - The development of theme parks is contributing to the integration of the cultural and tourism industries, creating a one-stop consumption ecosystem that boosts local economies [6]