干得漂亮，赢得实在！“史上最难荔枝季”广东又赢了！

Core Insights - The core viewpoint of the articles highlights the successful sales season of Guangdong lychee in 2023, despite facing significant challenges, resulting in increased production and farmer income [1][4][17]. Summary by Sections Sales Performance - In 2023, Guangdong sold 1.6 million tons of lychee, a 10% increase from the previous year, generating 16 billion yuan in income for lychee farmers, which is a 5% increase year-on-year [1][17]. - The average selling price of lychee was approximately 5 yuan per jin, leading to a total profit of 8 billion yuan for farmers [17]. Challenges Faced - The 2023 lychee season was termed "the most difficult lychee season in history" due to four main challenges: oversupply leading to lower prices, competition from low-priced Vietnamese lychee, price drops from Hainan lychee affecting market entry, and reduced consumer demand post-pandemic [5][6]. Market Strategy - Guangdong implemented the "12221" market system, which effectively coordinated production and sales through data-driven strategies, enhancing market responsiveness and sales efficiency [7][8]. - The system involved utilizing big data to optimize harvest timing and sales strategies, resulting in over 142,000 visits to the data platform and matching 26,441 buyer-seller pairs [8]. Technological Advancements - Significant investments in technology have improved lychee quality and preservation, with various premium varieties achieving high market prices, such as "Xianjinfeng" at 50 yuan per jin and "Beiyuan Green" at 380 yuan per jin [13]. - Cold chain logistics have been enhanced, ensuring lychee can reach major cities within 24 hours, addressing preservation challenges [14]. E-commerce and Export Growth - E-commerce initiatives contributed to a 9% increase in online sales, with total sales reaching 2.346 billion yuan [14]. - Guangdong's lychee exports in Q2 2023 reached 7,014.5 tons, a 66.7% increase year-on-year, accounting for 60.8% of national exports [16]. Government Support - The provincial government organized numerous promotional activities across major markets, facilitating direct connections between producers and consumers [9][12].